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Sustainability isn't about reducing tourism.
It's about driving better visitor decisions.
The question is whether those choices create lasting value.
Tourism doesn't become sustainable by limiting growth.
It becomes sustainable when destinations can influence visitor behaviour in ways that strengthen local businesses, reduce pressure on popular sites, and protect the places people come to experience.
The scale of the challenge
8.8%
of global greenhouse gas emissions come from tourism — growing at 3.5× the rate of the global economy
Source: Nature Communications, 2024
80%
of visitor spending leaks out of local economies in some destinations, amplifying both economic and environmental damage
Source: UN Environment Programme
80%
of global travellers say sustainable travel is important to them — but most lack the tools to act on it once they arrive
Source: Booking.com Sustainable Travel Report, 2025
Four ways we reduce in-destination carbon-emissions
Redirecting visitors toward walkable alternatives
When TouristrApp surfaces a great local experience within walking distance, it replaces a motorised trip with a zero-emission one — at scale, this compounds significantly.
Relieving pressure on overcrowded hotspots
Visitor concentration generates dense localised emissions. Real-time dispersal guidance reduces peak-load environmental impact at your most vulnerable sites.
Keeping spend in local supply chains
Local businesses source locally. Every dollar redirected to an independent operator has a fraction of the supply chain carbon of the same dollar spent at an international chain.
Eliminating wasted trips
Real-time availability and crowd data means fewer aborted journeys, less backtracking, and less unnecessary transport — a small per-trip saving that multiplies across your entire visitor base.
A destination receiving 500,000 visitors annually could avoid an estimated
1,134 tonnes of CO₂ per year through TouristrApp-guided active travel redirection — equivalent to removing 245 cars from the road permanently.
Conservative estimate based on published EEA and SLOCAT transport emissions research.
20% redirection rate applied. Full methodology available on request.
Your visitors already have opinions about this -
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TouristrApp closes that gap — giving visitors the tools to act on their values in real time, in your destination.
Find out how TouristrApp's sustainability outcomes align with your destination's funding programme
or apply for a Destination Partner spot